Over the last five years of my time as a Chief Creative Officer we pitched and won the business to build an experience design team inside Apple, to continue the creative development of Apple.com. The team grew to close to 200 people, consisting of Information Architects, Visual Designers and Writers. We helped create content, image experimentation, visual and motion design for new product launches inside the Apple network. We also helped alongside the internal brand team to evolve the Apple.com design language.