Simple fact. One drop of diesel fuel has 12% more power than one drop of gasoline. What if social media could be the fuel that powers a journey to shift the perception of Audi'd TDI fuel technology? In 2006 Audi made history by winning LeMans using TDI technology. Proving to the world that with clean diesel you could go further and faster. That discovery inspired us to go in search of the next generation of American innovators seeking to go further and faster. We initiated a campaign where one piece of social content equaled one drop of actual fuel, that was used to fuel the journey of two cars travelling from the east to west coasts, and the west to the east coasts. Each car was rigged to be a mobile recording studio posting content in search of Americas next innovators.