The running market is exploding, with runners finding new terrain over longer distances. From The Speed Project to endurance events in the Dolomites, comfort and performance are critical. Darkstar is a running brand from the future, seeking new ways to connect with nature and the runners mind. Inspired by technology, materials, space and new frontiers. I worked on creating the brand story, naming, the brand mark, and the overall creative direction from product to content to packaging. I was also responsible for image experimentation and incorporating Ai for product conceptualization and promotional assets.