“Leaps” is an initiative by Bayer that aims to solve 10 of humanity’s most difficult challenges (from finding cures to revolutionizing farming). Great mission, one problem: finding an audience beyond the lab and the boardroom wasn’t going to be easy. We partnered with Bayer to create an experiential installation that symbolized a story of purpose and perseverance and launched it at The Summit Conference — a gathering of innovators for whom “impossible” doesn’t exist. Inspired by "Jaws" Homoki's iconic leap in Lyon, the biggest drop ever completed on a skateboard. A jump that took 3 years to make.